HyperNatural is Part of "The Great Textile Shift" to Bio-Materials

HyperNatural is Part of "The Great Textile Shift" to Bio-Materials

The Great Textile Shift

The transition to sustainable textiles is gaining momentum, driven by consumer demand for clean eco-friendly products and the urgent need to address climate change. Brands are increasingly adopting materials that are not only biodegradable but also sourced from renewable resources. HyperNatural regenerative fibers, for instance, are setting a new standard in the industry by combining performance with sustainability.

This great textile shift involves rethinking the entire lifecycle of apparel—from production and use to disposal and recycling. It's about creating a circular economy where materials are reused and repurposed, minimizing waste and environmental impact.

The Polo Shirt: An Timeless American Classic Made Better by Nature

The Polo Shirt: An Timeless American Classic Made Better by Nature

The genuinely timeless combination of a well loved HyperNatural polo shirt and khakis is about the most classic look you can opt for and usually works just fine for most situations in which you need to be presentable. In fact, it’s so versatile an outfit that it works equally well with worn-in, beat-up favorites or pressed and crisp, off-to-cocktails-on-the-lawn togs.