Most Activewear is Made of Plastic
Sheds Microplastics
Every time you wear polyester, millions of microplastics shedonto your skin and into the air around you.Do you really want that on your skin?
Full of Toxic Chemicals
Traditional activewear containsformaldehyde, BPA, and synthetic dyesthat absorb directly through your skin — your body's largest organ.
Disrupts Hormones
Studies link polyester's endocrine-disrupting chemicals to hormonal imbalance and skin irritation.What's on your body is in your body.
Performance Without Plastic
5° Cooler with Hyper-Cool Jade®
5° Cooler with Hyper-Cool Jade®
That means:
• less trapped heat
• better breathability
• easier all-day wear
Performance without chemical cooling sprays.
20x More Breathable than Polyester
20x More Breathable than Polyester
99.9% Anti-Odor with Hyper-Chitin®
99.9% Anti-Odor with Hyper-Chitin®
That means:
• fresher workouts
• easier travel
• less washing
Functionally better everyday wear.
Ingredients You Can Name
- Cooling Jade Minerals
- Anti-microbial Crab Shells
- OEKO-TEX® Standard 100 Certified
- bluesign® Approved
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Why HyperNatural?
5° Cooler Naturally
Our proprietary natural fibers are blended with jade stone to draw heat away from your skin. You can feel the difference when you touch our shirt.
Anti-Odor
Our materials resist odor because we blendanti-microbial chitin, from crab shells into our fabric at a yarn level.
20x More Breathable
Our fabrics keep you dry all day whether you are in the office, on an airplane or at the gym.
Certified Toxin Free
No plastic polyester, synthetic dyes, or toxic finishes. Just pure, natural materials that are safe for your skin.
"Simply the best. It is hard to put into words how these shirts have changed the way I think about getting dressed."
"Wore HyperNatural for several days in a row in South Florida - seriously no odor."
"I run a bit hot, and the Jade stone kept me feeling cool in more ways than one."
"The cashmere of polo shirts, almost too nice for golfing."
"Best Polo Ever. Love this polo. It is the confluence of comfort, technology and quality."
Frequently Asked Questions
Why is this shirt better for my health?
Natural Antimicrobial Properties: Instead of using chemical silver or zinc treatments for odor control, this product uses Chitin, a natural polymer that inhibits the growth of odor-causing bacteria.
No Harmful Dyes: The garments are made with 0% harmful chemical dyes, reducing the risk of skin irritation or absorption of toxins often found in traditional textile processing.
Clean Certifications: The fabrics are OEKO-TEX® Standard 100 certified, meaning every thread and component has been tested for a wide range of harmful substances.
How does the shirt keep me cool?
The cooling effect is physical, not chemical. The jade stone particles embedded in the Jade Chitin Viscose are naturally thermally conductive, meaning they actively pull heat away from your skin to keep you cool to the touch.
Is the odor resistance permanent?
Yes. Because the chitin is integrated directly into the fiber's DNA rather than applied as a surface coating, its ability to inhibit the growth of odor-causing bacteria will not wash out over time.
What exactly is "Jade Chitin Viscose"?
This is a high-performance fiber that serves as a natural alternative to polyester. It is made by infusing cellulose (viscose) with sub-micron jade stone particles for cooling and chitin—a natural polymer derived from recycled crab shells—which provides permanent antimicrobial properties.
What makes the "Supima® Cotton" in this blend special?
The shirt uses 58% Supima® cotton, which is an ultra-long-staple cotton grown in the USA. It is prized for its superior softness, color retention, and significantly higher durability compared to regular cotton.
