First Ever Fabric Made from Jade Stone & Crab Shells

After two years of R&D at the raw fiber level, we’ve engineered the world’s most comfortable high-performance fabric. By eliminating polyesters and plastics, we deliver pure, natural performance in a proprietary blend that is 95% biodegradable.

Hyper-Cool Jade®

Naturally Cooler:

Jade's high thermal conductivity pulls heat away from your skin keeping you 3° to 5° cooler

Lab Tested:

20x more breathable than plastic polyester keeping you comfortable and dry.

Permanent Impact:

No coatings or chemicals. The cooling function is built into the fiber and won't wash out

Hyper-Chiten® Anti Odor

Fight Odor Naturally:

Reduces odor by 99.9% with Chitin's (crab shells) natural antimicrobial properties

Keeps you Fresh:

Absorbs moisture while allowing air flow. Capillary structure enables evaporative cooling

Gental on Skin:

Sensative-skin safe. No irritation, no harsh addatives

Supima® Cotton

Rare & Resilient:

Representing less than 1% of cotton grown in the world, Supima’s extra-long staple fibers create a premium softness and unmatched durability.

Vibrant Color:

Finer fibers absorb dye more deeply and effectively, ensuring your garments maintain their rich color brilliance wash after wash.

Softer by Nature:

Inherently stronger and smoother than conventional cotton, it resists pilling and becomes even softer over time for lasting comfort.

Chemically Free of Toxins

Frequently Asked Questions

Why should I avoid synthetic materials like polyester?

Most synthetic fabrics like polyester are essentially plastic—derived from petroleum and treated with harsh chemicals. These materials can trap heat, prevent your skin from breathing, and may release microplastics and chemicals that your body absorbs. Natural fibers allow your skin to breathe, regulate temperature naturally, and avoid exposure to harmful chemicals.

How do natural materials support my body's natural functions?

Natural materials work in harmony with your body. They're breathable, allowing moisture to evaporate naturally. They regulate temperature, keeping you cool when it's hot and warm when it's cold. Natural fibers are also hypoallergenic and free from the chemical treatments found in synthetic fabrics. This means your skin can function as nature intended—breathing, perspiring, and maintaining its natural barrier.

What's the difference between natural and synthetic fabrics for active wear?

When you work out, your body temperature rises and you sweat. Synthetic materials trap this heat and moisture against your skin, creating an uncomfortable environment and potentially leading to odor-causing bacteria. Our innovative natural materials wick moisture away from your skin, regulate temperature, and have natural antimicrobial properties—meaning you can wear them longer without odor. They also don't trap heat like polyester, keeping you cooler during intense activities.

Is it true that what's on your body gets into your body?

Yes. Your skin is porous and constantly absorbing substances from your environment, including chemicals from your clothing. Studies have shown that chemicals used in fabric treatments, dyes, and synthetic materials can be absorbed through the skin. This is why choosing natural, chemical-free clothing is an investment in your long-term health and well-being.

How do I start detoxifying my wardrobe?

Start by replacing your most-worn items—especially those that sit directly against your skin like base layers, workout gear, and everyday essentials. Focus on items you wear during physical activity or for extended periods. Every HyperNatural piece is designed with your wellness in mind, using world-class natural fibers and chemical-free processing to ensure what touches your skin supports your health.

Are natural materials as durable as synthetic ones?

Yes, when properly cared for, natural materials can be just as durable as synthetic alternatives. High-quality natural fibers like merino wool are naturally strong and resilient. Plus, natural materials often age more gracefully than synthetics, maintaining their appearance and performance over time. Our HyperNatural pieces are engineered for both performance and longevity.

What makes HyperNatural different from other natural clothing brands?

HyperNatural combines world-class natural fibers with innovative engineering to create clothing that performs at the highest level while remaining true to our sustainable and wellness-focused origins. We use regenerated waste materials, chemical-free processing, and natural cooling technologies like Hyper-Cool Jade® to deliver superior comfort, durability, and functionality—all while supporting your health and the planet.