Better by Nature

A Clean Alternative to Synthetic Performance

The Problem

Most Activewear is Made of Plastic.

Synthetic clothing like polyester is made from petroleum plastic — and the problem with traditional plastic activewear is that it...

Sheds Harmful Microplastics

Every time you wear polyester, millions of microplastics shed onto your skin and into the air around you. Do you really want that on your skin?

Loaded With Toxic Chemicals

Traditional activewear contains formaldehyde, BPA, and synthetic dyes that absorb directly through your skin — your body's largest organ.

Potential Health Impacts

Studies link polyester's endocrine-disrupting chemicals to hormonal imbalance and skin irritation. What's on your body is in your body.

Our Solution

Made of Natural Fibers

Supima® cotton infused with jade stone and chitin from crab shells — no polyester, no plastic-based fabrics. 95% biodegradable.

Certified Non-Toxic

OEKO-TEX® Standard 100 and Bluesign® approved. Zero formaldehyde, zero synthetic dyes, zero harmful chemical finishes.

Breathable & Odorless

Natural chitin reduces odor-causing bacteria by 99.9%. Wear longer, wash less — and the antimicrobial power never washes out.

Hyper-Cool Jade® Supima® Cotton Antimicrobial Chitin
Hyper-Cool Jade® Technology

Lab tested 20x cooler than polyester. Jade's thermal conductivity pulls heat from your skin for instant cooling you can feel.

3rd Party Tested

We independently test every fabric — completely free of BPA, PFAS, and hormone disruptors. No shortcuts, no compromises.

Luxury Without Compromise

Superfine Supima® cotton with natural viscose creates a fabric that's ultra-soft against skin. High-end style that respects the planet.

Detox Your Wardrobe

Wearable Wellness

Our Ingredients

Our Materials

The Genius of Nature

The mischievous magpie is our totem that represents the genius of nature. It is a bird draped in superstition, famously captured in the British rhyme: “One for sorrow, two for mirth, three for a funeral, four for birth.” Whether it is the custom of saluting a lone bird to ward off bad luck or the fear that a magpie on a windowsill heralds death, the species is deeply embedded in human myth. However, the magpie’s true marvel is its biology. It is one of the most intelligent animals in existence, boasting a brain-to-body-mass ratio that rivals great apes and aquatic mammals, outmatched only by humans.

Beyond mere instinct, magpies possess a complex consciousness characterized by social cooperation and self-awareness. They are known to work in teams, use self-made utensils to portion food for their young, and even hold "funerals"—gathering to squawk and cry over a fallen member of the group. Most notably, the magpie is one of only five animal species to pass the "mirror test." By recognizing a hidden colored mark on their own bodies through a reflection, they demonstrate a level of self-recognition that confirms a sophisticated, individual sense of "self" hidden behind their jet-black feathers.

 True Bird Brain and one of the most intelligent creatures in the natural world, and they’re f*cking cool.