Plastic-free. Carbon Minimal. Fair Labor.
FASHION IS A DIRTY BUSINESS
True sustainability is quality that lasts a lifetime. Clothing has become cheap, fast and disposable. But at what cost? Petroleum materials shedding microplastics, nonbiodegradable textiles filling our landfills, and unfair working conditions are common issues attached to the fashion industry.
HyperNatural is part of reversing this trend. We value traditional quality, materials innovation and working with nature. We want people to experience the benefits in taking a more conscious approach to clothing. This is why we are making luxury products that will last for years, not one season. We invest in quality natural materials, and better workmanship – this is where real longevity starts.
LESS CO2. MORE SUSTAINABILITY.
To minimize emissions, we keep our manufacturing close to our material sources and transport our products by road and boat. In addition, our modern factories use energy efficient grade machinery for knitting and dying processes. Minimizing our impact.