For those of us with a propensity to run hot, traditional clothing materials can exacerbate the problem. Polyester, in particular, is notorious for trapping heat and causing discomfort. It can feel like wearing a sauna suit on a scorching summer day. The struggle is real, and finding clothing that helps us stay cool while looking and feeling great has long been a challenge.

HyperNatural. The First-Ever Shirt Made from Jade Stone & Crab Shells

Luxurious comfort, functionality, and sustainability all in one. Performance without gross polyester, plastics, or harmful chemicals.

HyperNatural is luxurious comfort, functionality, and sustainability all in one. Performance without gross polyester, plastics, or harmful chemicals.

Cools Naturally.  Resists Odor.  Super Soft.

95% of golf apparel is made from plastic polyester.  Why?  It's cheap and easy to make and people don't know what the are wearing comes from fossil fuels.

Hyper-Cool Jade® is our own natural proprietary material. The first-ever material made from Jade Stone & Crab Shells. We combined this reclaimed waste with Supima® cotton and 100% recycled Creora® spandex, to make the most luxurious, naturally performing materials that just so happen to be sustainable.  Better by Nature.