Founded when Chris Kolbe a reluctant fashion executive, decided to make innovatie textile materials that are awesome for you and the planet. He became obsessed with the luxuries of nature and innovative ways to create sustainable performance materials using natural ingredients.
Fashion is a Dirty Business
Wellness and sustainability go hand in hand and is often disregarded by the fashion industry. Clothing has become cheap, fast and disposable. But at what cost? Petroleum materials shed microplastics, poison our skin, pollute our water, and fill landfills.
Plastic Textiles are Dangerous
Modern wellness incorporates more then just diet and exercise. It includes what you wear. Recent studies have shown that petroleum based textiles can leach unsafe level of BPA and PFAS directly into you skin, disrupting your hormones, and poisoning your body.
Patent Pending Materials Technology
Currently there are very few options for natural performance materials. Cotton and wool are great but for most people, they need a third path. That is why we spent over two years developing patent pending technology to elevate the performance of natural materials.
Sustainability at the Source
Sustainability begins at the source, which means we use only natural, renewable, and biodegradable materials wherever possible. 50% of HyperNatural materials come from recycled or regenerated sources. The rest is Supima® cotton, the best 1% in the world, which is traceable down to their American-grown farms.
Our Commitment
You have our commitment to making the best possible products, that are better for you and the planet. Your support helps us to develop better natural materials while supporting higher quality, longer-lasting goods. We do better when nature leads the way, and we create fewer disposable polyester products that poison our world.
True Bird Brain and one of the most intelligent creatures in the natural world, and they’re f*cking cool.
The mischievous magpie is our totem that represents the genius of nature. It is a bird draped in superstition, famously captured in the British rhyme: “One for sorrow, two for mirth, three for a funeral, four for birth.” Whether it is the custom of saluting a lone bird to ward off bad luck or the fear that a magpie on a windowsill heralds death, the species is deeply embedded in human myth. However, the magpie’s true marvel is its biology. It is one of the most intelligent animals in existence, boasting a brain-to-body-mass ratio that rivals great apes and aquatic mammals, outmatched only by humans.
Beyond mere instinct, magpies possess a complex consciousness characterized by social cooperation and self-awareness. They are known to work in teams, use self-made utensils to portion food for their young, and even hold "funerals"—gathering to squawk and cry over a fallen member of the group. Most notably, the magpie is one of only five animal species to pass the "mirror test." By recognizing a hidden colored mark on their own bodies through a reflection, they demonstrate a level of self-recognition that confirms a sophisticated, individual sense of "self" hidden behind their jet-black feathers.
