Plastic Performance

In the fast-paced world of active performance wear, synthetic polyester has long been the go-to material. Known for its durability and moisture-wicking properties, it has dominated the market for decades. However, a closer look reveals a darker side — a side coated in toxic chemicals that not only pose risks to the environment but also to our health. It's time to rethink our clothing choices and look to a future of natural active performance: HyperNatural.

The Dark Side of Synthetic Polyester:

Synthetic polyester, despite its popularity, is essentially PLASTIC. Derived from petrochemicals, its production contributes significantly to environmental degradation and pollution. The extraction and processing of petroleum to create polyester fibers release harmful greenhouse gases, contributing to climate change.

Moreover, the manufacturing process involves the use of toxic chemicals, including carcinogens like formaldehyde and endocrine disruptors like phthalates. These substances not only affect the workers involved in the production but also linger in the final product that comes in direct contact with our skin during activities like running, yoga, and tennis.

Health Concerns and Skin Irritation:

The chemicals used in coating synthetic materials raise concerns about their impact on our health. Continuous exposure to these toxins has been linked to skin irritations, allergies, and respiratory problems. Considering that active performance wear is designed to be worn for extended periods during physical activities, the potential health risks become even more alarming.

HyperNatural: Natures Fights Back!

Enter HyperNatural — a new approach to performance wear. HyperNatural materials are derived from sustainable sources like Sumima cotton, Jade stone, and Chitan These natural raw fibers sources are not only renewable but also biodegradable, minimizing their environmental impact from production to disposal.

Sustainability Beyond Buzzwords:

Unlike synthetic materials, the production of HyperNatural fabrics requires significantly less water and energy. Responsible farming practices eliminate the need for harmful pesticides and fertilizers, fostering healthier ecosystems. Choosing HyperNatural means embracing a natural product that extends beyond mere rhetoric, making a tangible difference in reducing synthetics killing our planet for future generations.



Comfort Beyond Compare:

Beyond its eco-friendly credentials, HyperNatural offers unparalleled comfort. The natural breathability of these materials regulates body temperature, ensuring you stay cool during intense workouts and warm in colder conditions. The absence of toxic chemicals eliminates the risk of skin irritations, making HyperNatural the ideal choice for those with sensitive skin.

Odor Resistance: The Natural Advantage:

Active individuals understand the struggle of dealing with synthetic materials that retain unpleasant odors after a workout. HyperNatural fabrics, on the other hand, possess natural antibacterial properties, preventing the growth of odor-causing bacteria. Say goodbye to lingering smells and hello to freshness, even after the most rigorous activities.

Versatility in Performance:

HyperNatural materials are not just limited to one type of activity. Whether you're into golf, tennis, yoga, pickleball, or running, HyperNatural provides the flexibility and performance you need. The natural elasticity of these fabrics ensures a comfortable fit that moves with your body, enhancing your overall athletic experience.

HyperNatural: Polyester Pollution Ends Here.

We stand at the crossroads of environmental awareness and technological innovation, the choice between synthetic polyester and HyperNatural materials is clear. The future of active performance wear lies in embracing sustainability, prioritizing our health, and ensuring the comfort and well-being of generations to come.


How bad can it be?  See how much synthetic fibers your favorite active brands produced:

YR 2021

% of total fibers produced

63% VF / North Face

62% of Lululemon

56% of Adidas

35% Puma


Synthetics in Volume

Nike 245,239 tonnes

Zara 178,030 tonnes

Lululemon 23,390 tonnes