Health
Does Polyester Cause Cancer?
What the evidence says about polyester, antimony, PFAS, BPA and microplastics, which garments matter most, and what to wear instead. Sources included.
Read the article →Matterhorn Polohemd aus Mikropiqué mit klassischem Schnitt, Kontraststreifen und Hyper-Cool Jade®
5° Cooler and 20x More Breathable
5° Cooler and 20x More Breathable
Dieses luxuriöse Supima®-Mikropiqué bietet Leistung ohne Polyester. Unser Hyper-Cool Jade® Hemd mit Knopfleiste zeichnet sich durch die höchste Qualität und die Details aus, die Sie erwarten, gepaart mit den natürlichen Leistungsvorteilen von Jade, Chitin und Creora®-Elastan. Kühlt auf der Haut, atmungsaktiv, geruchsabweisend und superweich mit bequemem Stretch. Dieses Hemd ist smart und kann jederzeit und überall getragen werden. Stealth-Kühlung und Komfort in einem – ganz natürlich.
Feiner Rippkragen und Ärmelbündchen für einen klassischen Poloshirt-Look.
Klassische Passform. Lang genug zum einfachen Einstecken. Nicht zu eng am Körper mit geradem Schnitt von der Brust bis zum Saum.
58 % Supima®-Baumwolle, 39 % Hyper-Cool Jade Viskose, 3 % Creora® Regen recyceltes Elastan.
*Der Stoff wurde vorgewaschen, um das Einlaufen zu minimieren.
Knöpfe aus Perlmutt.
0 % Plastik. Made Better by Nature.

Hypernatural is more than a wardrobe choice; it's an investment in your physical well-being.
Supima™ Baumwolle, Hyper-Cool Jade Viskose, Creora™ Recyceltes Spandex
Mother of pearl buttons
*Fabric has been Prewashed to minimize overall shrinkage.
Klassiker
MODEL: Model is 6'1" and wearing size Medium
• CARE: Turn inside out. Machine wash cold with like colors. Gentle cycle. Do not bleach. Tumble dry low. Cool iron when needed.
• SPECIAL DYE CARE: The product can transfer color when new. This is due to natural dye requirements that give this garment a unique character. Machine wash in Cold separately before first wear.
Matterhorn Polohemd aus Mikropiqué mit klassischem Schnitt, Kontraststreifen und Hyper-Cool Jade® Matterhorn Polohemd…

"Why don't we think more about what is directly against our skin?"

"Naturally antimicrobial. Naturally anti-inflammatory. 99.9% odor resistant. Zero BPA. Zero PFAS."
"I'm all about non-toxic fits and this brand gives me tons of options with real natural materials."
"This is for the man in your life. To nudge them in the right direction."
"No overheating, no odor and looking classy"

"They take it to a whole new level. Hypernatural is making fabric out of crab shells."

"The comfort and freedom of movement that I get with these clothes is absolutely awesome"

"I really like this. It's super soft and breathable."
Natural Antimicrobial Properties: Instead of using chemical silver or zinc treatments for odor control, this product uses Chitin, a natural polymer that inhibits the growth of odor-causing bacteria.
No Harmful Dyes: The garments are made with 0% harmful chemical dyes, reducing the risk of skin irritation or absorption of toxins often found in traditional textile processing.
Clean Certifications: The fabrics are OEKO-TEX® Standard 100 certified, meaning every thread and component has been tested for a wide range of harmful substances.
The cooling effect is physical, not chemical. The jade stone particles embedded in the Jade Chitin Viscose are naturally thermally conductive, meaning they actively pull heat away from your skin to keep you cool to the touch.
Yes. Because the chitin is integrated directly into the fiber's DNA rather than applied as a surface coating, its ability to inhibit the growth of odor-causing bacteria will not wash out over time.
This is a high-performance fiber that serves as a natural alternative to polyester. It is made by infusing cellulose (viscose) with sub-micron jade stone particles for cooling and chitin—a natural polymer derived from recycled crab shells—which provides permanent antimicrobial properties.
The shirt uses 58% Supima® cotton, which is an ultra-long-staple cotton grown in the USA. It is prized for its superior softness, color retention, and significantly higher durability compared to regular cotton.
Orders over $100 ship free. Delivery rates and available options are shown at checkout based on your address.
Returns and exchanges are free and accepted on eligible items within 30 days.
The evidence behind polyester-free performance, from our founder and the primary research.
Health
What the evidence says about polyester, antimony, PFAS, BPA and microplastics, which garments matter most, and what to wear instead. Sources included.
Read the article →Golf
95 % der Golfbekleidung wird aus Kunststoff-Polyester hergestellt. Warum? Es ist billig und einfach herzustellen, und die Leute wissen nicht, dass das, was sie tragen, aus...
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